Have you ever devoted your heart and mind to writing an amazing piece of content, only to have it lost in the wide online ocean? Even the best of us are not immune. But do not worry, content maker! We have a magic trick in our sleeves called content repurposing.
Consider content repurposing to be the art of obtaining as much value as possible from your existing content. It’s about repurposing your content, attracting new audiences, and increasing your return on investment (ROI). Simply put, it’s about getting more mileage out of the great material you’ve already developed.
Why repurpose content? The benefits are real!
- Save time and resources: Creating new content from scratch requires time and effort. Repurposing helps you take advantage of your existing content, freeing up critical resources for other marketing activities.
- Reach a larger audience: Different people consume information in various ways. By repurposing your information, you can adapt to a variety of learning methods and platforms, reaching a larger audience.
- Boost SEO power: Repurposing material with relevant keywords will help you rank higher in search engines, making it easier for clients to find you online.
- Reinforce brand awareness: Consistency is essential for increasing brand awareness. Repurposing your content keeps your brand’s message front of mind for your target audience.
- Maximise material value: Why let a wonderful piece of material rot online? Repurposing gives new life to your existing material, increasing its lifespan and value.
Now, let’s get repurposing! Creative ideas across formats:
From blog posts to infographics:
- Identify key data points, statistics, or takeaways from your blog post.
- Use a user-friendly infographic creation tool (like Canva) to transform this data into visually appealing charts, graphs, and icons.
- Share your infographic on social media platforms like Pinterest and LinkedIn.
From presentations to blog summaries:
- Extract the core message and essential points from your presentation.
- Create a brief blog post summarising the major points of your presentation.
- To add visual impact, include important slides or screenshots from your presentation in the blog article.
From videos to social media snippets:
- Identify the most interesting or informative parts of your video.
- Use video editing software to make short snippets suitable for social media platforms such as Instagram Reels or TikTok.
- Include subtitles and text overlays in your snippets for easy consumption on mobile devices.
Bonus repurposing ideas:
- Convert long-form content to podcasts or audiobooks: Turn your in-depth blog posts or articles into compelling audio content for listeners who prefer audio learning.
- Convert ebooks into cheat sheets or quick reference guides: Extract important material from your ebook and compress it into a cheat sheet or quick reference guide for convenient access.
- Organise webinars based on existing blog content: Expand on a popular blog post by presenting a live webinar that goes further into the subject and encourages audience participation.
Remember, repurposing is all about creativity!
These are just a few ideas to get you started. The possibilities for content repurposing are endless! Think outside the box, experiment with different formats, and find what works best for your content and audience.
Here are some additional tips to maximise your content repurposing success:
- Plan your repurposing strategy: Before you get started, decide which content pieces have the most repurposing potential and who the target audience will be for each repurposed format.
- Maintain brand consistency: To provide a consistent user experience, ensure that your repurposed material reflects your brand voice and visual identity.
- Optimise for many platforms: Customise your repurposed content to meet the unique requirements and audience preferences of each platform.
- Track and analyse results: Track the performance of your repurposed content in various formats to determine what resonates most with your audience and adjust your strategy accordingly.
By adopting content repurposing, you can turn your content generation process into a powerful growth driver. You will no longer have to create new stuff from scratch every time. Instead, you can capitalise on the amazing material you’ve already created, increasing its reach and effect. Consider it a magic trick: with a little imagination and planning, you can increase the value of your material tremendously.
We at wordswork believe strongly in the potential of repurposing. Everyone benefits from this arrangement. You save time and resources, your audience may consume information in the way that works best for them, and your business benefits from greater awareness and engagement. It’s a content marketing superpower, and we’re here to help you harness it!
